See exactly who's outranking you in every neighborhood
Local competition is hyper-local. The business winning the map pack five blocks north isn't the one winning it five blocks south. SeoNexus surfaces the competitor in each grid cell, the keywords they own, and the gaps you can close.
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Your competitor isn't who you think it is
The business owner across town who you're obsessed with? They might not even rank in your best neighborhoods. Meanwhile a 2-star practice down the block is stealing every ‘near me’ search. Local competition is decided by GPS coordinates, not brand names — and until you see the map, you're competing against the wrong list.
Outcomes, not just outputs.
Know exactly who to study
See the specific business winning each map pack you want. Reverse-engineer their GBP, reviews, and citations.
Find quick-win keywords they haven't figured out
Overlap analysis surfaces the terms they rank for that you don't — and the terms neither of you own yet.
Prove the value of your local SEO work
Show a client a before/after where their name replaces a competitor's in the top 3. Nothing beats it.
Stop losing to businesses you didn't know existed
Small local shops don't show up on Ahrefs. They do show up in the map pack. Now you'll see them the day they appear.
Every capability you need — nothing you don't.
Per-keyword competitor list
For every tracked keyword, see the top 10 GBPs ranking above you — with their review count, rating, and category.
Grid-cell competitors
Click any cell where you're not #1 and see the exact business that is.
Keyword overlap analysis
Identify shared keywords, keywords they own, and keywords you own — grouped for prioritization.
Side-by-side GBP compare
Put your listing next to a competitor's — categories, hours, photos, review velocity, and post cadence.
Track up to 20 competitors per location
Auto-suggested from your grid data, or add manually by name or Place ID.
Review velocity monitoring
See which competitors are gaining reviews faster than you — the #1 leading indicator of a coming rank shift.
Live inside your workspace in minutes.
Auto-detect competitors from your grid
We surface the businesses that consistently outrank you across grid cells. No manual list required.
Confirm or add competitors
Approve suggested competitors or add your own by name or Google Place ID.
Track them alongside you
Every daily scan captures their positions too. Overlap, gap, and side-by-side reports build automatically.
Close the gap
Use the ‘what they do that you don't’ report to prioritize the fastest-moving actions.
Answers before you ask.
How do you decide who my competitors are?
SeoNexus watches which Google Business Profiles consistently outrank you across your tracked grid cells and keywords. That's your real local competitor set — the businesses actually taking clicks from you today. You can also add competitors manually.
How many competitors can I track?
Up to 20 per location on standard plans, unlimited on Agency. Because most local map packs are decided by the top 3–5 businesses, this is more than enough for meaningful analysis.
What is keyword overlap analysis?
It's a report that groups the keywords you and a competitor both track into three buckets: keywords you both rank for (compare positions), keywords only they rank for (opportunities), and keywords only you rank for (defend). It's the fastest way to build a prioritized local SEO backlog.
Can I see how many reviews my competitors have?
Yes. Review count, average rating, and review velocity are tracked daily for every competitor — so you'll know the day a rival launches a review campaign.
What if I don't know who my local competitors are?
That's the point. Most local businesses don't. Add your keywords and locations, run a scan, and SeoNexus surfaces the 5–20 businesses actually beating you on Google — many of which you've never heard of.
Better together.
Geo-grid rank tracking
Google shows a different map pack to a searcher two blocks away. Geo-grid tracking scans 9 points around every location so you see the rank your customers actually see — not one misleading 'average position'.
Learn moreLocal keyword tracking
Local intent doesn't look like national SEO. SeoNexus tracks map-pack and organic rank for every ‘near me’, city, ZIP, and language variant that turns into a walk-in, call, or booking — with local pack and SERP feature detection built in.
Learn moreGBP health audit
Missing categories, empty services, an unfilled attribute, no recent post — each one is a ranking signal Google grades you on. The audit runs 30+ checks per location and tells you exactly what to fix and in what order.
Learn moreReady to try Local competitor tracking?
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